How to cut marketing costs this Xmas. (Dec 09)

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How to get the best out of your advertising budget (Nov 09)

1. Engage a professional to do your advertisement unless you have an "in house" designer.
2. Never skimp on getting a good image/design - wait until your budget permits.
3. When placing an advertisement always consider the position of your advertisement.
4. Advertisements on the left facing page do not attract as much attention as those on the main right facing page.
5. Consider also who else will be in the publication EG Try and achieve exclusivity in your sector.
6. Book your ad as late as possible and you will get the best deal as the agency will need to fill their space.
7. Finally, always always insist on seeing the final version of your advertisement before it goes to print. Never assume the publication will check it they won't. Remember it is your business reputation that is at stake.

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